Apparently...

Vasectomies go up 50% during March Madness. Seriously. While working on Reese's for their NCAA partnership we came across this interesting trend. You see, vasectomies require a mandatory 3 days of recovery. And during these 3 days, the brave few who decide to get snipped during March Madness can be... waist deep in games to watch in the opening days of the tournament.

So we thought, "hey this is a great opportunity".

We'd just simply ask guys out there who got a vasectomy during March Madness to tweet at us and we'd send them The Reese's Care Package, a mini fridge packed with a mini fridge, two ½ lb. cups, and an ice pack for their recovery. It's just a cool way to reward March Madness nuts for their fandom.