Nightlife Discovered
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Nightlife Discovered
ORIGINAL NIGHTLIFE DISCOVE(RED)
This is a collaboration between Smirnoff and (RED), the brand that makes every purchase a life-saving opportunity. This app-centric campaign prompts users to go on a real-world scavenger hunt for the chance to gain entry into incredible nightlife events, known as Smirnoff (RED) Nights.
Download the Smirnoff DISCOVE(RED) app, find and scan Smirnoff posters throughout your city, and get access to that month’s (RED) Night.
Download the app and use the (RED) filter to reveal a secret message on the billboard.
Online hub with scavenger-hunt tips and rewards.
A Smirnoff (RED) Night event.
Limited edition packaging for different markets. Every purchase leads to a (RED) donation.