When you get water from this cooler, the “gurgle” sound and “jiggle” action is quickly relatable to a stomach in turmoil. And now the answer is just as quickly in your thoughts.

Installed on participating storefronts, this idea utilizes motion in an existing environment.

We capitalized on one of the simplest pairings of Triscuits & cheese. The idea allows us to cross-market from Triscuits, to cheese, to even wine by leveraging the fact that it is the best cracker that can be paired with just about anything for any event.

Though its in the virtual world, this iPhone game puts the cracker in your hands. We follow our mice through a game with 7 unique levels that utilize the interactivity with the player and the cracker. One level involves using the gyroscope in the phone to move the cracker in the mouse’s hands around to catch cheese. In another level, the mouse surfs around the kitchen on the quest for more Triscuits. You can sport some flippin’ sweet moves
on this one.

Utilizing in-store advertising makes the brand experience complete from inside the comfort of their own home, up until the moment of purchase.

This expanded banner ad would be placed on pages where cross-marketing with wine and cheese would work.

Laddering up to the idea of “replace the pain” the Excedrin pill blocks out
any mention of hurt, ache, or pain from popular sayings.

Through ceiling clings, floor clings, and existing ad space, we can make the subways feel like a strip club…of course, without the glitter and those menacing looking bouncers.

Dotted lines along the sidewalk are tagged with the Levi’s tab, invoking the feel of a denim stitch.

Taxis with “denim” bumpers point tourists to the store.

This hotel elevator opens like a pair of button-fly jeans coming off. The interior is wrapped like the backside pattern of denim.

Sewer lids are wrapped to look like the Levi’s button, surrounded by a stencil outline of the button fly.

At local cafes and bars in Rome, condoms resembling the Levi’s button are handed out, inspiring tourists to live unbuttoned, but to have sex buttoned up!

Laddering up to the idea that new Bounty can absorb the most monstrous mess.
Here are a few iterations of them in print.

A static cling on the glass case works in tandem with a scrolling bus poster
which animates the absorbing power of Bounty.

A coffin-shaped direct mailer has a die-cut mess that is adhered to a sample and to the
inside of the box. When the sample is pulled out, you pull the mess with it.

Billboard, print ads, and guerrilla are just a few of the many touchpoints that sprouted out of the idea that there IS something in the water. “Sprouted”, get it? Eh?

So you fly into Boulder, CO. for a ski trip and on your way out of the airport, you hit up a conveyor belt walkway. On this walkway are life-size prints of real Burton snowboard designs. You walk up to one and step on it. Damn, this board makes you look gooood! You text the attached design number to B-U-R-T-O-N-1, and Burton immediately texts you back all of the specs, pricing, and a link to purchase. Pretty sick trip so far.